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...will sign 3 new artists in 2011 and one of them could be you! If you sing or play an instrument and would like to record professionally, just visit www.nuvibeproductions.com and click on the "Productions Services" link for more information.

  

NuVibe Productions has been providing recording and production assistance for more than 10 years and can customize a package specific to your endeavors. Whether you're working on your first single or seeking strategies in marketing your tracks, we can help. 

contact us  - nuvibeproductions@yahoo.com

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Sound Trends online magazine is now looking to fill over 15 ad pages for it's Spring Issue. If you own a business or are part of an educational institution catering to music that you would like to promote to thousands of potential customers/clients/students, NOW is the time to reserve your space.

Sound Trends uses a "one page one price" approach that takes the hassle out of marketing your product or service. Each ad page comes with several features including full color custom graphics and links to your official page. You tell us how you want your page set up and we take care of the rest. Contact us at SoundTrendsEzine@yahoo.com.

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Finally, a gift that expresses your thought... the one that counts.

From custom baskets to greeting cards, we create gifts around the very thoughts that inspire them... yours. Yes, even if that thought were to include a smooth jazz CD for just the right ambiance. With Heart 2 Heart Cards Etc..., bring that special thought to life for that someone you love.

www.itsthethought.net

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                                                                            P.5  - Overcoming writers BLOCK  

Cover Story

Dr. Undrai Fizer

The awakening power of MUSIC.

P.7                                                 "Track-Jackers"P.10                  

NuVibe pays tribute to    

         P.14    

                                       P.16        

P.18  -  Test Drive! A look at what's new in 2011 Are you a Purpose - Based Shopper?

P.20  -  From the editor - THANK YOU.            

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    Writer's Block, by our definition, is the sudden involuntary blockage in a person's creative flow. Though it is mostly looked upon as a psychiatric condition associated with the mental facet of the creative process, there are also certain physical and spiritual implications that involve one's very consciousness. For many artists and musicians, writer's block can lead to anything from frustration and depression to stress and desperation. Writer's block, being discussed here as it pertains to music, is not limited to just music and can affect any aspect of idea creation.        

     In the case of writers' block, it is vital that one first understand the symptoms that affect our creative ability. Furthermore, one has to be open to an  honest investigation of one's total makeup and not just the ability itself that is being affected. These symptoms can be as unique to the individual as the expressions they affect. Taking a long, honest look at these symptoms can help properly identify the areas to be addressed and give insight to a solution. With a solid strategy in place, an artist can not only expand their creative capacity, but unlock new creative potential.

Purpose: 

     There is a huge difference in a talented person and an artist. There are many who understand things based on intellect or exposure and others who understand based on their lives being specifically designed for a thing. In other words, there are lots of people who like music and have a knack for making sound. But then there are those who have discovered a truth that has caused them to become the essence of what music is. Everyone who likes music or the concept of music are not necessarily "purposed in" music. Or, one may be purposed in a certain facet of music but due to lack of knowledge or direction, is operating in another ability.

     If a person is unaware of their true purpose in life, then they will have difficulty defining the many abilities they have and what parts they play in that purpose. ANY ability that lacks purpose will be limited or either "become" a limiter to one's creative flow.   

    Many eventually discover that their writer's block was not really a block at all, but more of a creative "shift."  You see, your purpose, the manager of your life and ability, never changes. But your abilities do, weather they increase, decrease, change in nature or become obsolete for a season. Those not understanding purpose can miss these "shifts" and find themselves lost, trying to move forward with a creative flow that is either used up, evolving or suspended by a more relevant season of  their purpose. So weather you're a person just discovering your musical interests/abilities, or the seasoned professional considering that next project and the ideas seem hidden, purpose is a good place to start in your self examination.

Strategy: Purpose will help you to determine your "measure of rule" and you will know whether to add to your own ability or seek assistance from one who is "purposed in" that ability. Just because you are a great musician does not mean that you must do all you own choreography. There are many artists who have gone back to school, purchased equipment and employed new technology (which, by the way can be very costly) only to find that their idea got lost somewhere in the tweaks. If you feel you fall in the category of those who have been taken out of your element by brainstorming ideas outside of your true path, begin opening your mind to assuming your rightful place in the unfolding of your creativity... even if it is not the "lead." True artistry concerns itself more with the success of its creation than the credits. Even if your self sufficiency is mainly due to a lack of immediate financial resources, it is better to pause the project than to present it in a lesser quality. 

     Music is all about life. From emotions we feel, to our dreams and aspirations. Music is a platform upon which some of life's most deepest thoughts are expressed. Those thoughts come from experiences and is our next topic of discussion. 

     Writer's block can occur when an artist's idea exceeds his/her life experience. There comes a time when an artist can become "stuck" due to an idea that is trying to draw them beyond a certain personal comfort zone or level of thought. If an artist is not ready to embrace new perspective and allow themselves to become a conduit of this thought through experience, then it will be difficult to flow creatively in that area. Now I realize that when I mention the term "experience," it means many things for different people. So I'll take the liberty of inserting my disclaimer here that my reference to "experience" does not involve the experience of premarital sex, drugs, alcohol, violence or material indulgence as a "qualifier" for those seeking to write a song about it.

     Simply put, if you have an idea that requires you to see new cultures, begin to open yourself up to travel. The same goes for new genres and new technology. When you feel that your current creative flow is insufficient for a direction you are sure you are destined to go, you will want to consider if you have opened yourself to fully embracing the life experience of those expressions.

Strategy: Take a look around you. What new place have you explored lately? (even if it's just a new route home from work.) What new material have you picked up to read? What new instrument or music application have you picked up? What new cultures or musical styles have you exposed yourself to? New experiences bring forth new ideas and new ideas feed your creativity. You cannot look to take your abilities to the next level of creativity when you are seeing the same things and following the same life routines everyday. Embrace those new experiences and then express what they have given you.    

Creative Freedom:

    How many of you can truly say that you possess creative freedom?

 It is a place in your consciousness where you have found an unlimited reservoir of ability through embracing your fullest potential. Even though you may work for a company that seems to have little relevance to your creative path, it does not mean that you cannot be creatively free. However, based on an individual's purpose, it may be impossible to contain some artists' in just a company/employee environment. 

     When an artist is in a situation where they cannot be creatively free, writer's block will almost always occur. What hinders creative freedom? For many, being in a "structured" environment such as a company that limits one's creative input. "Company" could refer to  anything from advertising to record labels to book publishing, and so on. When the obligations of a structured environment forces your dream to become just something you do on the side, then your creative freedom has been infringed and eventually, you will find yourself with two lives that hate each other. This inner clash can cause more stress and anxiety through which a person's creative flow can be hindered.

Strategy: One of the best ways to attain creative freedom is to attain personal life freedom. This would include but is not limited to freedom from fear, freedom from acceptance and freedom from limited thinking. If you work for a company as described above, you will have various obligations and deadlines which are all part of the job/project and that's ok. However, if you feel that your dream is being compromised, then you have to exercise your personal freedom to "decide" for the greater.    

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     However, this is not the main reason why Piano Life has been selected as one of NuVibe Productions' preferred musical resources. Among his long list of qualifications, Jason Smith has an extensive background in music, production and education including certification as a (Master Life Strategist) through Kairos Institute. Simply put, he's not just running some "pay to play" operation. He is serious about providing his students with a long lasting and rewarding educational experience. Here are just a few more great features that make Piano Life the choice for your musical pursuits.

• Custom Modules  Piano Life focuses on your specific musical interests to ensure you get a module that best fits your musical needs.
• Mobility  Piano Life can meet you at your home, church or studio.
• Affordable Piano Life will work with your budget to ensure the best plan possible for your financial situation.
• Consultation Piano Life has a mentorship program available to students seeking to take their musical career to the next level.

 Contact Jason today to discuss the Piano Life Module that is right for you.

(832)433-1150

email: mrjasoncsmith@gmail.com

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     Undrai Fizer has always had a very unique relationship with music. If you were to ask anyone who knows him, they would tell you how miraculously his abilities came to fruition at a very young age. Now before you begin writing that last comment off as a loosely used cliché', I had the opportunity to attend a live venue with Undrai in Lompoc, CA. a few years ago. An older lady comes up and requests Undrai to play her favorite jazz tune but he did not know it. Even after the lady hums a little of the chorus, Undrai kindly admits that he never heard the song before but would make an attempt for his new fan. The sweet older woman hums the chorus portion of the song while Undrai runs his fingers through the scale. -And as though he received some mysterious download from I-tunes, he not only begins playing the song, but he played the bridge and the changes... as though he always knew it! So when I say that the guy is beyond genius, I still fall short of the magnitude of this guy's musical ability.

     Our cover story brings us to the present day evolution of Dr. Fizer's musical endeavors,... AWAKENING Music. What is it? It's a form of music that is composed out of a freedom of spirit that causes people to awaken to a deeper level of consciousness. There are no subliminal or sonic devices. It has nothing to do with hypnosis or anything "spooky." Believe me, it's allot easier for people to receive than articulate. One thing is for sure. It's like the music finds itself in people.        

     I had the opportunity to speak with Dr. Undrai Fizer; founder of the Kairos Institute of  Personal Discovery and presenter of an amazing musical concept that he fondly calls "Spirit Music." We spent some time with Dr. Fizer in NuVibe Studios where he provided us with an in-depth look into the Awakening Power of Music.

 Sound Trends:

       When most people think of music, there is usually some emotional connection involved. Whether it be music that causes certain moods, music that helps us to remember things or music that conveys a certain message. But rarely do we hear of music that it played with the intent of speaking to ones' consciousness. Tell our readers about your exploration into this form of musical expression.

Dr. Fizer:

       Music and sound is as old as God is. Therefore, it has always been here. It already contained all the power and potential that it always has. So though it may be new to us who are hearing it for the first time, it was there from the beginning. It was us who had to tap into it. But people have to be willing to open themselves up to that level of thought. When I play, I look to communicate to the soul of a person. Then I merely incorporate my inner love of that flow and the result is a connection to a deeper experience in life.

Sound Trends:

     No artist bio is complete without a list of other artists who inspired them over the years as they realized their musical identities. However, I believe many will agree with me that there are not allot of artists before you who have attempted or mastered this style of music. How would you say that your music was inspired?

Dr. Fizer:

     There are several artists that I like. John Tesh and Philip Sayce are a couple. However, music, being older than us, always spoke to me. It caused me to be free and it was the freedom that inspired me. We were brought up in this Gospel era of "doing our thing." There were so many different motives to our music. For many, there was this attraction to legitimacy that forced our creativity and we became limited. However, I was always looking to move beyond those barriers of inadequacy and fear. It was not the "church" per se, but the concepts of religion that caused us to remain within the confines of the familiar. Once I began to be free in my ability and no longer limited in my mind and thought towards what I was hearing within me, the flow was unlocked and I could tap into the depths of that ability.

Sound Trends:

Different styles and genres of music over the years have their own "following" per se. Who would you say your audience is?

Dr. Fizer:

    Deep thinkers of all cultures,... all religious thought and those with deep and unique imagination,... those who take pleasure in concentration. Though there are many jazz lovers who like it, some are of an acquired taste because of its more dark or somber flow.

Sound Trends:

     Among the many who have heard your music, which by the way is nothing short of awesome, there are people who will tend to associate it with Gospel due to its God-inspired attributes. However the sound and flow can cause some to associate it with relaxation CD's similar to that of what you may find in your local music store. However, it's more than obvious that there is a striking difference in its sound and effect.  Would you agree with the general perception or would you describe it another way?

Dr. Fizer:

     Though the "business" of music requires a genre association, I would prefer that the people perceive it. If I were to describe it, I would describe it as New Thought, Meditation-al. I would be ok with New Age or New Wave. I am really not afraid of these genre's but others may be. I will say that I would not associate it with the "Christian" genres due to the limited perception by the mainstream. My music is not anti-Christian by any means but it is far too big to be fit into a limited perception of the  Gospel or inspirational genre. New World music,... New Age,... that's better.  

Sound Trends:

     Most live performances are with artists who rehearse songs that their audience know. Due to the more personal and spontaneous nature of your music, do you find it challenging when doing live venues where people may not know what to expect?

Dr. Fizer:

     If I am invited to do a live venue, it is because the organizer is familiar with my style of play. I would say that about 60% of those who know me, remember a more "church" style of play. Then there are those who go to my site and are familiar more with my style of play as it pertains to what I teach. So I will usually respond based on the venue itself. Though I prefer to flow in the style that is more along the lines of what I teach about, I have taken requests for other venues as well.

Sound Trends:

     Based on the information on your website, the AWAKENING music series is only part of a larger endeavor. Where do you see your music going to as your endeavors evolve?

Dr. Fizer:

     I'll always play. However, the idea of where the music will go globally will be a matter of marketability. The awakening series is not something that I see as marketable. Right now, the people who find it are those who look for it. But to market it to people who are not familiar with it or have a desire for it would be challenging for a company trying to "sell" it. A company would have to be very creative in promoting it. They would have to have an understanding of it that would allow them to introduce it in the right way.

Sound Trends:

     A large percentage of Sound Trends readers are newer, younger artists/musicians, either in age or in new found passion for musical expression. In today's music industry, there is allot of pressures that obligate young artists to meet the standards of the general public and of various record labels. What advice would you give to them to help them maintain their level of  focus and destined musical path?

Dr. Fizer:

     They have to find out if they are a true artist. The industry does not cause people to find their artistry. The industry provides no assistance when it comes to what the artist may want people to feel when they perform. As young artists, they need to know if they are really free. Some will find out that they are not really artists at all but rather attracted to fame or acceptance. It is important that young artist know their artistry and it will be less likely that they succumb to the pressures that exist in the industry.          

          _____________________

Dr. Fizer's Awakening series is now available on his website. Click on the following link.

The AWAKENING Series

You can also request your own personal composition called, "The Sounds of You."

Go to www.fizer.org and click on the link for music. Or take a look at some of his other Compositions from his Urbanflow Label.   

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The Truth, the whole truth and nothing but the TRUTH.

When it comes to your studio recordings, you want honesty. In fact, considering how important your art is, you should demand it! That's why we designed the new B1030A Reference Monitors to speak nothing but the TRUTH. Oh, they still sound great hooked up to your stereo or your video surround system, but they were really built with the studio in mind - where every note you play or sing is "under the microscope."

Click on the photo for full product info.

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     You're a young band starting out. After years of hard work and practices that kept your dedicated crew up until the wee hours of the morning, you have finally recorded your first demo. All the extra hours you worked, all the side jobs and even that small bank loan to pay for the studio time has finally positioned your band for greatness. You're ready to begin your quest for fame. It is about the same time in which allot of small mistakes are possible that can cost you everything you've worked hard for. Are you protected?   

      It's hard enough to protect anything of value these days. Criminals have found ways to get just about anything they want that isn't protected by some high priced protection agency or service. -And the music industry is no exception. You can have all the talent in the free world but if you're not careful, you will profit very little from it. So we took a moment to shed some light on a few common mistakes artists make and ways to help you determine if your work is vulnerable to what I like to call Track-Jackers.

     Copy Rights

     Anyone with any knowledge of product or media protection knows that the first thing you want to do is obtain copy rights to any music you do. There is a process by which a person can seal their work in a mailing package and mail it to themselves. There is another process by which one purchases a safe deposit box at their bank so that the work has a documented date of deposit. These methods are good when you just can't afford to get all 20 of those tracks protected at once. Many artists who first start out, will use these methods until a later date when they can get the official copy rights. Another great resource for protecting music is companies like BMI and ASCAP. They not only help you protect your works, but they manage performance royalties over a number of different scenarios. Click on either of those words in the sentence and visit their sites. You can also go to the NuVibe Productions Resource Page for links and further information.

Promotional Scams

     Even with certain copy rights in place, you can still become vulnerable to Track Jackers. One of the most common mistakes young artists make is during the time they are trying to score record deals. Criminals know that you are willing to do what it takes to succeed and if they can gain your trust, they can make you hand them everything you worked so hard to build.  

      Recently, I assisted a client in preparing a short compilation CD that he would turn over to a radio station for entry into a contest. I completed the CD and was to deliver it to him the next day. The compilation was to be uploaded to the stations website for judging and the winner would get a record deal. Sounds good right? Well, I got a call the next day from my client who stated that he could not send the original compilation because after further reading the contest rules, he discovered that the contest required ORIGINAL tracks in order to qualify. After further investigation, it turned out that the contest was simply a way to get new material. You see, unless you have a fully recorded or copy right protected song you could send in the limited amount of time you were given, then you would more than likely send them an unprotected copy. The contest would still award the record deal to some fortunate artist, but then they also have all these free tracks to use as they see fit. Here are some keys to remember...

1. ANYTIME you choose to participate in a contest or talent show or even if you are invited to perform at a live venue, you should never perform or submit your tracks unless they are fully protected. Many opportunities will look legitimate because they are promoting the event through a familiar source such as a radio station or charity organization.    

2. Read all the rules thoroughly and contact a professional to answer any questions before you submit your tracks to anyone. Once you sign the dotted line, there will be nothing more you can do to save that work.

3. Beware of any contest that require original material. Quick deadlines are also another red flag. If you do not have time to get your works compiled and properly protected, it is best that you pass on that opportunity.

Social Networking and Personal Band Pages

The emergence of social networking has taken the Worldwide Web by storm. People of all kinds and agendas use these cool sites as a means of promoting everything from business to dating and yes, music. In May of 2010, a 1 year study showed that an average of 144.1 million people watched 14.6 billion videos on YouTube alone! So if I don't yet have a contract deal where the record label is promoting me, I can promote myself independently. And the best part is that most of these sites are FREE! However, there is this one mistake we see people make time and time again. First of all, many of these sites, in order to make them more feature rich, will allow you to upload music and/or videos to your page. I have gone to several of my friend's sites and listened to their entire album for free. So I call them up and show them programs that can record directly off the site. I had one friend of mine show me his web page and I was very impressed with the graphics. The company who did the page did a great job. There was a full bio of the group and an area where you could purchase downloads of the songs. But in that area, they listed all the songs on the album and uploaded the full high quality tracks for people to listen to so that they could get an idea of what the album sounded like and possibly buy it. But what he did not realize is that with the songs being in that good of quality, it would be nothing for a Track Jacker to record right off the website and burn it to a CD. On top of that, if you are paying a developer to make updates to your website, you've not only lost your works, but you've lost money correcting the issue. Here are some additional tips...

1. Check your local office supply or electronics store for a music editing program. Music editing programs are very inexpensive and will allow you to make clips of your original tracks so that you can give listeners a sample without giving them the opportunity to record the entire album.

2. If you are going to sell your music through a site that allows listeners to download individual tracks, select a company that has the necessary encryptions to give you more control over how your music is distributed.

3. One tip I like to use is called "audio mark." It's the same concept as the watermark on a 20 dollar bill. You may be able to copy it, but you can't resell it. You simply take your audio editing program and speak over the tracks. Use information like where they can go to purchase or how they can get to your web page. It still sounds great but deters criminals from trying to make a profit.  

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     There are those of you who may read this already convinced that there is no possible way to prevent all types of Track Jacking, because you may have had someone offer to sell you a "bootleg" copy of some movie or CD and you thought that if it can happen to the big names, it can happen to me. -And it is true. Technology does have it's holes. -And even with laws in place, you can't catch everyone who burned that extra copy and gave it to a friend. But many of the big names have insurances that cover certain losses that keep them from feeling the brunt of these crimes. Most newly venturing artists do not. So it is crucial that you properly guard yourself against as many of these traps as possible. It can save you and/or your band significant losses.

If you'd like further information on this topic, or have additional tips that you would like to share with us, feel free to write us at SoundTrendsEzine@yahoo.com  

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     Domains and hosting is just the beginning. They not only help you build your site, they'll help you build your business. It's reliable, secure, feature rich and easy to set up. Let NuVibe Productions help you get your band page going today. Just send an email to NuVibeProductions@yahoo.com.  

GoDaddy.com is a preferred resource of NuVibe Productions. Click on the logo to visit their page.

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We have lots of space available for you to promote your musical endeavor. Whether it be teaching, production, performance or other business, we'll get the word out for you with tools that integrate your favorite social networking sites. Contact us for design and pricing information. Email us today at SoundTrendsEzine@yahoo.com

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So much more than a STUDIO...

...for so much more than an artist.

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     He had only been to a few music stores up to that point. Most of which were in shopping malls where much of the floor space was given graciously to pianos and organs. Usually, there were only a handful of electronic keyboards on hand and only few of those were pro-scale. He had heard about Evans from his band teacher at school and decided he'd venture out on city transit to check it out.   

     Bells jingle like Christmas as the eager teen enters the store. "Hi! Welcome to Evans!," someone yells. The place is buzzing with people and the sound of various instruments come from all directions. The smell of vintage furniture and fresh packaging hits his nostrils as he makes his way to the front counter. Above him, an extensive, autographed collage of singers, musicians and bands hang neatly on the wall like that of some musical honor society. "Uhmm can you show me the keyboards?"

"Sure, just walk to your left and Steve should be back there to help you in a moment."

     Soon the anxious teen was surrounded by the most beautiful array of musical instruments he had ever seen and he wanted to play each and every one of them. "Welcome to Evan's. How may I help you?"

"Uhmm just browsing," the kid replied.

    He had just sat down in front of a Kawai K1 synth that at the time retailed for,... well let's say more than a 16 year old could imagine at the time.

     "I notice that you keep coming back to this K1. It's a pretty good board..." Steve began to explain the specifications to the youngster and even though the boy understood very little of what Steve was saying, he was impressed with the amount of attention Steve gave him knowing that this kid's allowance probably wouldn't cover the box that the board was shipped in. But it was never really a concern.

     After about two or so hours, the boy removes the headphones from his well satisfied ears and reluctantly proceeds to the exit. Steve yells out, "Thanks for coming, come back and see us again." The  boy waves and says thank you, and it is obvious that his life had changed. And though disappointed that he could not take possession of his dream synth, Steve and the crew saw his passion. -and they would allow that kid to return as much as he liked to spend time with his dream. It would take him 3 more years to finally make his purchase. During that time he received several additional product demos, answered questions and humorous conversations... and a few failed lay-a-way attempts.  But he had finally added that piece of reality to a dream in which they all shared a mutual hope.   

     Today, that aspiring musician has grown up to become a well accomplished musician, producer and writer. Allot has changed since that day in 1988, but one thing remains the same. When you walk into Evans Music City, it's like coming home from a long trip. Everything is just as you remember it, and all you want to do is kick back and relax with familiar faces who were always there, waiting to hear about the great experiences that they contributed so much to over the years.

Thanks Evans,

Your friend Johnny McMahon, founder of NuVibe Productions. 

1. Relationships - Evans works closely with local school districts, churches and music based businesses. In other words, they are well into the community. And let's not forget about the many bands and celebrities that come through from time to time. From Sports personalities like Houston Texans' Mario Williams, former Oiler/Titan Eddie George to music Legend Stevie Wonder and country great Reba McEntire. And before all the social networking sites emerged, they have been posting photos and links of local bands and musical groups for promotion on their website.  

2. "We're a REAL music store." - Evans does sales, repair, rental and education all under one roof. So not only will they install a complete system, they can also teach you how to use it, then maintenance it if it breaks down. If you need to leave your current piece of equipment with them for repair but can't afford to miss that gig tonight, you just walk over to rentals and they'll get you playing in no time. Anything music, you can find at Evans.

3. Professional staff - Not only are the staff professional, they are tenured. The average tenure for Evans employees is currently is 7 to 10 years. Steve himself has been there for 31 years. With dedicated employees loving what they do, customers know they can trust in Evans' ability to meet their musical needs.  

         With many companies expanding through extensive online and mail order services, getting new gear has become as easy as calling out for a pizza. Social networking and internet has made it possible to meet other musicians and artists from the comfort of their laptop computers. The days of setting aside that Saturday afternoon to visit your favorite music store hangout... possibly meeting someone famous or being  noticed by someone who could help your career, have declined dramatically. You have to have some pretty deep roots to survive as a "brick and mortar" business these days but Evans' resiliency speaks for itself. They have sponsored and facilitated many in-store events from product showcases and workshops, to live performances by some of the most well known musicians in the business. You can't get that on MySpace. 

     When I think of the past several years being a customer of Evans, the term "customer service" does not do them any justice. Now, there is nothing wrong with good customer service. But customer service is trained. Being a good person is something you are born with and it shows in everything you do. It is the difference between making a good purchase and making a good friend. And if you ask the many faithful customers who still value the traditions of those Saturday afternoon jam sessions, they will tell you that friendship beats convenience hands down. It's that kind of genuine atmosphere that makes Evans more than your typical music store. All I can say is... DON'T CHANGE.

    So to Steve, Mac, Mike, Marco, Rusty and all my other friends at Evans, please accept this gesture of our appreciation. Thank you for all you have done for the city of Houston and for musicians around the world.    ______________________________

       Visit Evans Music City and meet the most interesting group of guys in the music business. Or you can go to  www.evansmusiccity.com and check out their web page. Evans is a preferred music resource of NuVibe Productions and is located on its links page. If you would like more information on how to become a partner, please write us at soundtrendsezine@yahoo.com

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You invest allot in your music. It's about time your music gives back.

Song Writing

Composing

Publishing

Licensing

Royalties

Information

  BMI is your one stop shop for everything music. No matter what genre or style you're into, they'll have everything you need to know in getting the most out of your music from conception to rotation. BMI is a preferred resource of NuVibe Productions. Click on the logo to view their page.

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Nu Look, Nu Direction

    NuVibe Productions enters its 9th year in 2011 with an all new list of production offerings and features. In addition to the standard production services provided, Artists will have more promotional ability from within the site. With just a few clicks, they can quickly link performances and interviews to various social networking sites along with itineraries and other usefull information. Also, for 2011, NuVibe Studios expands with both "Booth Style" and live recording capabilities which will give artists the ability to not only record in the studio environment, but they can also set up the recording of live venues as well in both audio and video. Add to that, a full range of resources for packaging and distribution, Nuvibe Productions can produce entire projects all under one roof.    

 NuVibe productions now offers creative consultation for those needing assistance with defining their musical career path. Both new and "seasoned" artists can get assistance with various aspects of their musical endeavors helping them make the best informed decisions based on their individual purpose.

Nuvibe Productions has partnered with various educators who specialize in everything from vocal skills to the playing of various instruments. If you're looking to take your project to the next level, let us refer you to one of our preferred resources.

Nuvibe has published it's first online e-zine for 2011. It contains information from just about any musical perspective. Get the latest information on new musical gear, find helpful tips on musical production and hear from the professionals on a variety of topics that can help you in your musical pursuits.

    "When I originally set up NuVibe Productions, it was just to better enhance some things I was doing for my ministry team. When I began to get requests from other artists to assist them with projects, the business aspect of NuVibe grew. However,  as much fun as I was having exploring my musical and technological capabilities, I found out how easy it was to become defined by it. And like with so many  companies, the purpose got lost in the business. In 2009, I took a long hard look at what NuVibe was intended to be and after conferring with my mentors and making the necessary personal decisions, I chose to take a new approach that focused more on education and information. We still offer the same production services and a few newer features, but what remains most important to me is that artists discover their true artistry and allow it to be defined by their truest and greatest self. Not by circumstance, the industry, vanity or any other limited way of thinking. -And when I finally became free from feeling as though I had to use technology as some sort of  camouflage that helped me to "smuggle" God's insight to people, it was then that I could be free to be more than a producer. NuVibe will remain NuVibe, but I no longer need it like that. And that's what I believe has opened new doors for myself and for the company. I look forward to what happens next." 

     NuVibe has an aggressive line up of projects for the year including newly signed recording artist Max Gilreath, Christ 1st Band, Kennetta Burse a.k.a. "Nore" and many others. Also look for new music from Urbanflow Music, Heavenly Reign Productions and 1nce Blind. You can check them out on NuVibe Productions' Band Page. You can also see many artists in the Sound Trends Spring edition posting here on April 1, 2011. There will be interviews, video coverage and purpose inspiring dialogue that you will not want to miss.

                       Stay tuned...  

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Since 1986, CAVS - Church Audio/Video Supply (formerly Church Cassette) has specialized in supplying customers, business, churches, schools, and other organizations with ONLY the highest quality products. Today, CAVS is one of the largest suppliers of audio/video media and equipment.

Our premier Duplication and Replication services offer a wide range of possibilities to fit the personality of your project, from design, to packaging, to the final product. We can also help you put your Home videos, Music, Multimedia Presentations, Training and Marketing literature, and Instructional videos on CD or DVD.

You can count on our extensive product knowledge and expertise to help you select the best solution for your application and budget. Browse our site, and you'll find a wide range of cost effective products and solutions from today's leading manufacturers and technology companies.

Whether you are a musician, business, church or an individual in need of our exceptional products or services, we always aim for your complete satisfaction.

We're certain once you try our premier audio/video supply products, duplication and replication services along with our superior customer service and competitive prices you'll realize why we're simply a better place to shop!

CAVS – your one stop shop for all your Audio/Video supply needs!

Church Audio/Video Supply is a preferred resource of NuVibe Productions.Click on the photo Above to visit their web page. 

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New Product test Drive

A look at what's new in 2011

     It seems like every year, there is some new advancement in music technology that everyone just has to have. Whether it be the styling or some incredibly new feature said to take musician's ability to the next level, huge tradeshows (like NAMM) are held so that product manufacturers can get their chance to show off their latest innovations. However, with al that can be said about these products, how does a musician add just the right instruments or applications to their set-up without getting caught up in all the hype? Not to say that many of these products can or can't live up to their claims. However, it's just as bad to any musician if the product works perfectly,... just outside of his/her expectations. So our approach to this topic will not be one to "sell" you on any particular product. These guys pay hefty sums to marketing agencies that get the job done for them quite well thank you. But yet, with all the consumer and competitive research done to keep pace with the ever evolving music industry, there are those who still find themselves lost in a maze of highly creative features and no real direction to what will work for them. So we took a look at a few new products in hopes to shed some light on what we like to call "purpose based" shopping. Yeah we know,... not the typical 2011 preview. But then, you're not the typical musician.       

Pro Tools frees itself of its Ball and Chain

    Fans of Pro Tools will love what's taking place in 2011. The popular recording software has been known for its marriage to exclusive hardware and became the ultimate in interface solutions for recording studios worldwide. However, being purchased by AVID, Pro Tools underwent a huge list of upgrades. If you want to get all the details on what these upgrades are, click on the picture to the right. What peaked our interest in the new version 9 was that it now no longer requires the use of specific interface equipment. According to a trusted source, AVID did tweak the compatibility for its own interfaces and other ASIO compatibles. However, Version 9 can be used solely by itself giving the user great flexibility. Being able to purchase the software without the required hardware does put consumers at a lower price point than some of its previous (full release) versions meaning that of course musicians on a budget would be able to get into V9 allot more comfortably. And because of the fact that you have more flexibility of interface, you can integrate it more easily into your current setup for a much smoother transition from your current software. So for this, I think AVID has just given Pro Tools a turn in the right direction.

But wait,... there's MORE!  

     Just when you thought you had done all you could do with that track you created, here's a program that shows you have only scratched the surface. Music Maker just has a way of taking just about any audio track, cleaning, enhancing and then remixing it which was what we liked about it. For what it does it is surprisingly inexpensive and just downright fun. I have used many of the Magix products over the years including Audio Cleaning Lab and even its Video Editor. The results are nothing short of awesome. Version 16 is it's latest release which adds a robust set of new features that yell, "But Wait! there's more!" Click on the picture to get the list in it's entirety. What we wanted to highlight about this cool application is that it not only gives you a powerful music arranger, thousands of high quality sounds, effects and audio editing options, but it now comes with PC tune-up Software. This is perfect when you run into that oh so annoying issue of system strain when you're playing or recording tracks. The PC tools included with Music Maker 16 will optimize your pc for better audio processing with less "glitching." 

Purpose Based Shopping

     I have used many different programs and if you're like me,... booked pretty regularly with clients, you will want to use caution when taking on any new software. For one, the learning curve. these days, if you skip a few upgrades because you're satisfied with your current version of a program, chances are, when you do decide to upgrade, you'll see things you never saw before that you'll have to master before you can continue. This can really hold you up if you're transitioning during a project. Even though the concepts of operation may be the same, sometimes your computer's operating system, memory or compatibility with files made by the older version can be a big issue. Installing any new  program may affect how your computer operates with other software or devices on your system or may make system changes that make some files unusable. Always do your research before buying. Make back ups of your files and make sure that you are familiar with the necessary recovery processes for your machine. Due to the high rate of piracy and other crimes, many retailers will not issue refunds once you have opened the package. So again, be sure to do all the necessary research before you buy. The purpose based shopper will ask him/herself if moving in this direction technologically will keep him/her on their path. There are so many things that a musician can get caught up in that takes them completely out of their element. You may be a very good producer and skilled with mastering audio, but you may not be as skillful when it comes to Windows Seven compatibility settings. When adding a new piece of equipment/application to your setup that suddenly requires you to drop what you are doing to learn it or troubleshoot it, it is easy to want to begin wearing that hat for experience sake. However, it is easy to lose track of your project at these times and that can be costly.

      It's no surprise that as consumers we can get impulsive and in the same way we jump at the latest automobiles or clothing, we can get drawn into new gear. Is it that we just want to say we have a Phantom (Roland that is) or do we really know that that purchase will take our musical capabilities to the next level? The Purpose Based shopper looks at the new features, then determines if he/she has mastered his/her current set-up to a point that requires that upgrade. You see, there are allot of musicians with rooms full of toys that all do the same thing while none of them get them any closer to their success. A product of any kind be it musical or otherwise, are only as great as their return on investment.   

      The next NAMM music product showcase will be held in Anaheim, CA January 13-16, 2011. You can register at www.namm.org. Sound Trends will follow all the latest product information and post some of our findings in our Spring issue posting April 1, 2011. It will include news and reviews but most importantly, things to consider when adding new gear to your set-up. For more information on resources that will help you become a Purpose Based shopper, go to www.nuvibeproductions.com and go to the production services link. We have creative consulting services available to assist you. Or you can email us at SoundTrendsEzine@yahoo.com       

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Complex infrastructure made easy.

GoGrid cloud hosting allows you to build scalable cloud infrastructure in multiple datacenters using dedicated and cloud servers, elastic F5 hardware load balancing, and Cloud Storage with total control through automation and self-service.

GoGrid is a preferred CDN (Content Delivery Network) resource for NuVibe Productions. Amidst the many infrastructure services they provide, they offer one of the best online streaming networks in the industry with pricing that fits every budget. Click on the photo to visit their site and get more information on what they can provide for your media network.

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From the Editor

     I would like to say thanks to all those who made this first issue a huge success. To my wife Anissa who supported and encouraged me, my daughter Ariel (future graphic designer) for sharing her photo-shop tips, my daughter Alexis for making sure I'm not up too late and helping me keep balance with work and family, to my son Jeremy for making sure Daddy's studio is kept neat and my equipment is in working order before and after sessions.

     I would like to thank Dr. Undrai (front cover) and Bridget Fizer for their many years of mentorship and friendship. I will forever be in dept to them for my personal  success as well as the success of these endeavors. It was only fitting that you be the first cover story of an e-zine that was birth from the creativity that you inspired me to seize.

      I would like to thank Evans Music City for their participation and the relationship that we have had over the years. I will never forget those times and I wish you guys well as you continue in what you do.

    I would like to say thanks to Jason Smith for the many collaborative roles he has played in support of NuVibe Productions such as the investment of equipment and much of the useful information that we bring to our readers.

   To all my Kairos family locally and around the country who have seen or heard me behind the camera at some point, letting me know when the servers were slow (LOL). I appreciate the way you all kept me at the height of my game, always looking for ways to perfect the broadcasts.

    To the NuVibe family, all those artists that have at some point in their career showed the confidence in us to allow us to become part of their success whether it be in music or in life. I look forward to the many things we will create together this year.   

     To all our readers who not only read what we have to say, but share with others as they are inspired through the information and opportunities presented through this site and its endeavors. I pray not only your success but your wholeness as individuals realizing the true purpose of your lives.      

     To all our sponsors, vendors, preferred resources and partners, thanks for your support and for providing us with so much to offer for those aspiring to realize their dreams. As we continue to commit to the excellence of our craft, there is no limit to what we can accomplish.

 I look forward to seeing you all here for our Spring issue posting April 1, 2011.

Stay productive,

Johnny McMahon - Sound Trends 2011

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Coming this Spring...

"Becoming Your Dream" - You can build your bridge from anywhere.

 

Building a Studio? We talk to the experts about things you should know before leasing that office space.

 

Kairos Institute of Personal Discovery - Reaching the Globe  

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This E-zine, is the sole property of NuVibe Productions. All logos and trademarks appearing in this publication in the property of their respective companies. Any unauthorized use or reference of this E-zine, its articles or other contents is prohibited. If you are interested in featuring any of this E-zine's content for purposes of advertisement or reference, please contact us @ SoundTrendsEzine@yahoo.com.    ____________________________________________________________

Sound Trends c.2011. All rights reserved.